After Heineken agreed to donate the alcohol from its alcohol-free beer production process, the first job was for our R&D team to work on a formulation for the product. Alcohol from the brewing process has slightly different properties to the type we usually use as an ingredient.
Next, we identified and co-ordinated third parties who could supply the bottles, caps and labels, and a manufacturer we could work with on the production itself.
In addition to Heineken, there are eight partner organisations involved. The bottles are produced by PQS and BrasALPLA. Universal Chemical runs the production. Westrock supplies the cartons for transport, Alemolde the bottle lids and CCL the labels. CRX Design and Trident developed the artwork. The favela support group CUFA (Central Única das Favelas) is distributing the product.
All these organisations are donating their time, expertise or materials free of charge.