Choices

Making good foods easy to choose

You'll find the Choices stamp on the front of packs of all our foods and drinks – as well as from other companies around the world that are in line with internationally accepted dietary advice. You will also find nutrition information, including energy values, on the back of our packs, together with care-lines and website details where even more information is available. Shopping for the healthy choice will never have been easier.

Busy shoppers

You may lead a busy life but that doesn't mean you don't care about healthy eating. Most shoppers take only a few seconds when choosing food items, so the Choices stamp will help you quickly identify a healthy option to form part of a nutritious and varied diet.

Taking a lead with a healthy food & drink labelling system

Choices Programme is open to food industries and organisations. Other companies, retailers and caterers increasingly use the Choices stamp on their products that meet the criteria. An international governing body is being set up to manage the implementation of the Choices Programme globally.

Understanding information on nutrition

Eating well should be easy. Nevertheless, it can be confusing to know exactly what's a 'healthy choice' when it comes to buying foods and drinks. All too often there's a lack of straightforward information. That's where the Choices stamp comes in. A simple, clear stamp will be available to help everyone, everywhere rapidly identify products that are in line with internationally-accepted dietary advice.

The role of nutrients in the diet

Every nutrient has a role to play in a balanced diet. However, it is known that many people around the world exceed the daily recommended amounts of trans fats, saturated fats, sugars and sodium (salt). Yet by reducing them you can improve your diet which may help increase your sense of well-being. That's why the Choices stamp is so important. When you see it on your favourite brands, you can be even more confident about the food you're eating.

The Choices stamp can be found on foods and drinks that meet criteria based on internationally-accepted dietary advice. An independent scientific committee oversees the development of these criteria, with future developments also including fibre and energy. It's a sure sign that you're making a healthy choice.