AXE Excite Launches in the Greater Caribbean

A 360° Media Plan Helps Promote the New Fragrance

AXE Excite is the latest addition to the AXE range of deodorants, which was recently launched in the Puerto Rico, Dominican Republic and Trinidad and Tobago markets. This edgy fragrance is a vibrant mix of leafy green and watery pear, contrasted with touches of black pepper for an instantly recognizable freshness. 

The local Unilever sales team, merchandisers, local distributors and key internal partners attended the product launch of this exciting new scent.

A 360° brand campaign centers around beautiful “fallen angels,” representing the temptation power of the fragrance. In line with this story, the AXE Excite Angels graced innovative product displays and launch events, as well as parties and in-store activations.

The AXE Excite line will be supported by a full media plan, including

o      TV and radio commercials

o      Outdoor billboards

o      Digital media